Ⅰ. 개요
급격한 경제 성장과 더불어 대두된 도시화는 인구의 집중화, 주택난, 교통체증, 토지문제, 교육, 문화, 행정, 정치, 산업, 공해문제를 만들어냈다. 이 중 주택난은 인간의 기본생활인 주생활에 문제를 가져왔다. 주택의 양적 부족을 해결하기위하여 주택공급의 확대라는 측면에서 1974년 이후
- Negotiation: (definition)
Negotiation is a process where two parties with differences which they need to resolve are trying to reach agreement through exploring for options and exchanging offers- and an agreement.
Firstly, negotiation is a process-a sequence of activities, perhaps with an underlying pattern. Secondly, we need two parties for a negotiation. Thirdly there must be differences. T
Credibility is the cornerstone of effective persuading.
The best case is persuade people with expertise and relationship
It is process of identifying shared benefits.
Case1. Fries and Barry
Used literal description with the analogy
Made concrete and memorable
Case2. Speech by Mary Kay Ash
Draws on vivid analogies to illustrate the business conduct she values.
The second one is using music. Familiar songs and popular entertainers have considerable ability to attract us in pleasant ways. Even though ads are 15 to 30 seconds long, the effect of well-made CM is more than you think. These kinds of music have simple melody and repeated lyrics. When you hear it lot of times you would hum the songs without noticing. And you would recall the product. The examp
1. Background Ground of the Research
Increasing the number of students who have food in college student cafeteria.
These days many restaurants outside of school have raised their menu price every year, even if the amount of college students’ allowance keeps the same level. So the number of students, usually junior and senior, who have food in college student cafeteria, is on the i