Ⅰ. Background of Selecting Cannon
1. Market analysis of Canon and the Reason Why We Choose Canon.
Canon took the first place by 35.9% in the camera market share worldwide according to the sales report from January to November in 2012. Canon is also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
Issuing credit cards on the Internet (1st)
Consumer loyalty, Cost reduction (e-Business expansion)
No limitation of time and place
Partnership with Hyundai Motors
Using sales people of Hyundai Motors
1. The introduction of Hyundaicard
Hyundaicard acquired Dinerscard in 2001 entering in the credit card market as a latecomer. While the firstcomer competitors tried to increase the number of issued cards, Hyundaicard made an endeavor to provide a diverse unique cards and services, based on the customer’s needs and lifestyles from the beginning of their establishment. It showed its effort
I-1 Project Objective
조직 변화의 원인은 다양하며, 변화 해 가는 과정 또한 매우 복잡하여 한 가지 요소로만 이해하는 어렵다. 우리는 다양한 조직변화의 형태 중 조직변화의 양태가 급격하여 이에 따른 변화관리 기법을 요하고 또 변화 전후의 모습이 비교가 가능한 거대 기업간의 M&A사례를 통해 조직의
♦ THE MISSION AND VISION OF BIOTHERM HOMME
The mission of Biotherm Homme is “To study cosmetology from the point of view of skin’s biological makes up in order to develop effective and advanced formulas.” In addition, the Vision of Biotherm Homme is “A tailored solution for every man.”
Mission is appropriate to the reason of company‘s existence. Even though this mission is not