Ⅰ. Summary
1.Introduction of Virgin group
-British international group founded in 1970 by CEO Richard Branson
-Richard Branson as a symbol of Virgin group
2. The expansion & Development of Virgin
-Capital problem by expansion and Persian Gulf war (1990-91)
-Three opportunities to do new ventures
-Privatization and deregulation
-Direct selling of goods and
and one of image, value in Virgin group. So-called, Virgin group is not working well without Richard Branson.
2. The Expansion and Development of Virgin
-Due to the expansion and Persian Gulf War (1990-91), Virgin faced problem of capital.
-In this situation, CEO started doing joint venture to deal with capital problem
-Also, he sold Virgin Music which was main business as a solution
and diversification.
A. Growth Strategies (Hub Airport)
For the discussion of our case, we confine the meaning of hub airports to the ‘hourglass hub airport’ – an airport which links two locations directly – because Incheon airport is located in a strategic spot that conveniently connects East Asian nations with the rest of the world. We believe that IIAC will be able to incre
and this strategy was very successful.
Regional Characteristics Added
Nokia’s brand slogan is ‘connecting people’. It foresees itself as the link between people. It considers ‘human’ first and competes in aspects such as convenient UI and simple design. Moreover, its mobile phone is appropriately priced to all types of customers worldwide. It aims to be the first in market share in b
and Threats (SWOT) are described below:
Strengths
∙ Largest market share in industry
∙ Company operated retail stores
(No franchises)
∙ High brand equity
∙ High-quality products and services
∙ Diverse products Weaknesses
∙ Expensive price
∙ Lack of internal focus
(too much focus on expansion)
∙ Over-dependency on coffee products
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