think we can look problems from a business administration perspective, especially formation design perspective.
Therefore, we want to check what their problem is and we try to suggest how to solve those problems.
II. Problems
Problem 1) Dogmatic and Powerful Executives, strategic and ethical problems of organizational culture
In 2002, government privatized a public enterprise of KT for stren
Launching a new brand
Give fresh image to customers
One of the fastest ways to get rid of cheap image
Customers will recognize “New-Brand” in a new category
Lexus was successful
Costs substantial time and money
Takes time for a new brand to be settled
Suspicion of Hyundai’s ability to manufacture premium car
History before M&A
1927. Assar Gabrielsson and Gustav Larson
1928. The first truck, the "Series 1,”
1930 the export of trucks to Europe started
But, the cars did not become even well-known outside Sweden until after WWII
History After M&A
1997. CEO, Leif Johansson inaugurated
1998. Merged Samsung Heavy Industries
Sold Mecalac, in farm machinery
1999. Sold Volvo
construction & machinery, chemical & oil etc.
Luxembourg City-based Cargolux is one of the world's leading cargo airlines.
The airline operates scheduled and charter service as well as providing surface transport solutions.
Cargolux's fleet includes Boeing 747-400 freighter aircraft, and the airline is a launch customer of the Boeing 747-8 Freighter.
Aggressive Market Development
Q1. Discuss the pros / cons of whether Citibank should launch the card product in Asia.
According to our research, here are the opportunities and threats we have identified.
Opportunities Threats
• Can acquire customers through new innovative channels. No need for bricks-and-mortar branches
• Overcome limitations imposed on the number of branches allowed
• Capitalize on