(Image shoppers)
여기에 속하는 사람들은 식대나 술값을 대신 지불하고 비싼 고급차나 사람들에게 뽐낼 수 있는 물건을 주로 구입한다.
④ 바겐형 쇼핑자(Bargain shoppers)
세일이나 물건 값이 싸기 때문에 필요하지도 않은 물건들을 마구 사는 것을 말하며 싼 물건들을 의도적으로 찾아다니기도 한다.
Imaging (HI) Division
Kodak에서 두번째로 큰 사업분야 (첫번째는 Consumer Imaging분야)
medical film, processing equipment, laser imager(printer)를 개발, 생산, 판매
- Medical Images를 capture, process, print, manage하는 전과정에 통합적인 Solutions 제공
6개의 생산품 부문
* Analog Film Systems
* Laser Imaging System(LIS)
image to the brand is important and necessary. Then, what dose premium mean? Is it something luxury? Is it something that looks expensive? Before getting started, we need to know what it means.
The word 'premium' means that a certain product or service offers a special value rather than normal benefit and costs a lot. If consumers feel like they get something more than what they pay, the diffe
image with consumers. Because, it's common for recreational golfers to base purchase decisions on the equipment choices of successful golfers on the PGA Tour.
3. Pace of Rivalry
The pace of rivalry is quickening. As the growth rate of golf industry is getting lower, golf equipment companies are struggling more to have larger market shares targeting original customers. Due to USGA’s techno