is important. Tussan IX's gas mileage is 11.7㎞/l to 17.4㎞/l. They are selected 'the best gas mileage car' in the America. It prove that Tussan IX show off high fuel efficiency.
3. The consumer awareness about Tussan ix.
Consumers are exposed well this advertisement because this advertisement suggest many situation. For example, "When you are seat in front of TV", "When
Introduction
Person's character, behavior, and personality are individuals, each. but Curiously, each of the actions of other people also have a common denominator. Eventually it has a similar desire to form a similar attitude. Based on these facts, with interest from the position of consumers and businesses in the market in Present or the near future, the collective actions of consumers, in oth
Raise in consumer awareness
: TV commercials
and print ad
Change in perception
through actual experience
:Burger patty
& Salad (vegetable)
Sample tryout
@ Eetaewon, Apgujeong, Kangnam station
Strong confidence
pay attention to consume
Saving for future
Attach importance to style
For example,
"When you are seat in front of TV“
"When you are going to bed now"
when consumers watch this Tucson ix advertisement,
they pay attention to that ad’s background music.
That song is britney spears's hit song, "If you seek amy".
They suggest personif
SUV is 'sports utility vehicle‘
work about five times a week.
leisure or sports
free to run anywhere.
small size
Target 2539
Strong confidence
pay attention to consume
Saving for future
Attach importance to style
Generally, consumers are interest about Tucson ix’s ad.
because this ad suggest many situation.
For example,
"When you are seat in fron