consumer behavior. Because it provides many real various example of spending while describing the life of the middle classes housewives concretely. By matching these scenes with Consumer behavior theory, we tried to deeply understand about consumer behavior and apply in real life.
2) Summary
① Episode 22
In this episode, one man (Tom) who searching for jobs wants to do plastic surgery bec
Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
behavior and satisfaction of consumers, we had a survey method.
Finally, through these study process, we would offer the way Hite beer could retake top of beer market again.
Ⅲ. Basic Framework
This study consists of total 4 chapters and the main contents of each chapter goes as follows:
Chapter one is introduction, suggesting background of study which shows problems of Hite beer.
Consumer Behavior
마케팅은 제품이 아니라 인식의 싸움이다
Jack Trout
소비자들은 머리에 각인 된 것만 구매한다
Other Companies
Fucidin
- 우수한 인지도브랜드
- 시장점유율, 매출액 1위
- 상처 치료 연고 시장의 선발기업
- 탁월한 향균력
마데카솔 케어에 비해 용량이 적다
- 기업의 사회적 활동
consumer analysis and marketing analysis.
1) Product analysis
First, in product analysis, we will focus on Kakaotalk‘s low involved aspects. Kakaotalk is low involvement product in this summary. It has High possibility to switch brands and no significant risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the functions of messe