consumption to recover faster, we will need to see more aggressive tax rate cuts on personal income and capital gains, as well as stabilization of the property market
2) Where is the current fashionindustry going?
① Slowdown infashionindustry
Consumer confidence weakened this year, reflecting growing concern about the impact of the global financial crisis on Korea`s real economy, s
Consumers must feel that the choice they make at The Coffee Bean & Tea Leaf is relevant to making good and beneficial decisions in their lives.
• Many choose to drink coffee and related products because the coffee culture today, especially in Korea, is now highly developed with many demanding convenience.
• Can promote that tea products are ultimately a good-tasting and beneficial
consumer. Also company using social network service can communicate with numerous consumers more effectively than old fashioned 1:1 Q&A board. After SNS, consumer and company can take two-way communication. So consumer can treat company more friendly and closely. Company also shows their information and opinion as it is and frankly with SNS. For example, there is a case that smart-phone users in
in last year and this year, the sales are increasing continuously.
2-1-3. Target market
Main target is men who want to look fashionable but don't know how to wear. The total shop `STCO(shirt & tie coordination)` focused on necktie and shirt is good for young business man arrange from 20s to 30s, because they coordinate fashion for 'singles' or men whom is out of confidence of coordinate.
Zio Zia has been grown up a valuable brand in men’s character-formal-suits market. Moreover, it launched ‘AndZ homme’ as a kind of brand-extension strategies, and it opened a multi-shop ‘The Z’ that is consist of ‘Zio Zia, ‘AndZ homme’, ‘AndZ jean’, ‘BOTTLE jean’, ‘AndZ by JUNG YOON KI’, ‘AndZ JINA’, ‘David Mayer’, etc. for meeting consumer’s needs.