consumable goods from department stores separately
• Convenient stores : Café type convenient stores with café and fastfood integrated
2. Confusion of Identity due to the Complex Market Structure
1) ‘Business Identity’ has become vague due to the businesses’ diverse strategy for change which had lead to homogeneity between the businesses with no particular differe
consumers, we had a survey method.
Finally, through these study process, we would offer the way Hite beer could retake top of beer market again.
Ⅲ. Basic Framework
This study consists of total 4 chapters and the main contents of each chapter goes as follows:
Chapter one is introduction, suggesting background of study which shows problems of Hite beer.
Chapter two includes situ
consumer analysis and marketing analysis.
1) Product analysis
First, in product analysis, we will focus on Kakaotalk‘s low involved aspects. Kakaotalk is low involvement product in this summary. It has High possibility to switch brands and no significant risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the functions of messe
Award : 2003, Design award of the Federal Republic
of Germany
2010, International Designer, Select of
American magazine‘CAR’
Career: 2006.08~present, Design CDO of KIA Motors
2002 CDO of Volkswagen
1994 CDO of Audi
 
3. Competitor analysis
last year, hyundai card's share of the market is classified 10.9% exceeded the samsung card's 10.7%. viz, hyundai card is make through with ranked third. of course, hyundai card's competing firms is samsung but now we draw level with samsung's market share.
Besides, there is a strong competitors, KB
KB card's share