3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
of consumers' consumption and CSI of apparel consumption is very close to 1, in other words, they are very related with each other.
1.1.4. Correlation between CSI of expected income in future and CSI of apparel consumption is very close to 1, say, they are very related to each other.
1.1.5. Overall, we can conclude that apparel industry is seriously influenced by business cycle.
1.1. Culture
Government’s stimulus plans
More like money lenders of today
On-the-road sales promotions
Consumers with high intelligence capability
Consumers with a high bargaining power
Customized plans and various optional service for consumers
Complicated functions are added
Real benefits are offered based on consumers’ need
The advent of culture marketing
Participated in Jarasum In
cultural factor has played a significant role in Wal-Mart’s failure. But, if we do not have a deep understanding of factors such as market conditions, companies’ strategies, and consumer sophistications, cultural approaches can become a lopsided interpretation of the matter. Therefore, to have a balanced and overall view of a company’s condition, we believed that the Diamond model is the ri
Ⅰ. 대중문화 (Popular Culture)의 특성
대중문화는 민속문화(folk culture)와 고급문화(high culture)와 구별되는 데에서 그 특징이 나타난다. 대중문화는 민속문화와는 달리 “대량 생산 mass-produced” 된다는 점에서, 그리고 고급문화와는 달리 “대량 소비 mass-consumed”된다는 점에서 차이가 있다. 그러므로 대