For example,
"When you are seat in front of TV“
"When you are going to bed now"
when consumers watch this Tucson ix advertisement,
they pay attention to that ad’s background music.
That song is britney spears's hit song, "If you seek amy".
when they listened that song,
Consumers are likely to recall Tucson ix.
'Behavioral perspective'
consumers feel like they get something more than what they pay, the difference between what they feel and how much they pay is premium. It is consumers's surplus that they feel from their purchase.
(2) PREMIUM in the automobile market
The trend of premium is applied to the market of automobile. In automobile field, the premium that consumers feel is 'high-valued, first-class'. The autom
1. Value proposition
Intended to style-conscious cell phone consumers who would like to browse the Internet and enjoy entertainment to-go, the iPhone is a smart phone that combines a web browser, email, iPod and personal computer into a single, fashionable, easy-to-use device.
The following strategy canvas illustrates how the iPhone differentiate itself from the BlackBerry Pearl (a smart phon
consumers and apply their responses directly to their marketing strategies. Brand relationship is related to a form of marketing where more specific form of contents is delivered to consumers through platforms like YouTube, smartphone services, and much more. Rather than promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them
Pusan National University
Seomyeon ,Busan
Consumers are feeling like
this restaurant, because
here the employees are
friendly to their customers
and provide high quality
services. This could mean
increased both the image
and advertising effectiveness.