of different options and brands as a key factor in making a choice. The perception process takes place through a comparison of the selling price, called the external reference price, with a price standard present in the mind of the consumer. This standard is called internal reference price. This price constructed through the price information to which a consumer is exposed, over time and/or by co
of POPEYES in 2008. And ever since, there's no perception changes of customers to the hygiene of fast food market. So considering these external and internal situation of fast food industry. the clean campaign is necessary.
To do this, POPEYES should use olive oils when they fry chickens. For chicken consumers, the most concerning factors are the quality and cleanness of the oil for fry. Not on
government )
A one-time customer ( ex : Personal customer )
Targeting Looking for a cheap product to the consumer.
Computer knowledge of the consumers.
On-line consumers.
Positioning Minimize the distribution process Low-price realization.
Customer’s needs Build To Order
large enterprise corporation Salesman.
According to Gartner몶s research, whole world smart-phone applications (app) market has been expanded on approximately 4 times from 6.8 billion dollar in 2011 to 92.5 billion dollar in 2013. Also, 80% of apps in app market are paid apps. However, around the world, consumers prefer free-app to paid-app. To quote from U.S. market research firm몶s research results, December last year, th
of seats based on class
High Price of Ticket
- Including the price of full-service
Target Air Route
- Short / Middle / Long Distance
Target Class
- Economy / Business / First Class
LCC(Low Cost Carrier) : JIN Air, JEJU Air, EASTAR JET, etc.
2) Analysis ofConsumer
International flight passengers for the first half of 2012 recorded to 2287million.
( An increase 14.6% compare