Introduction
Person's character, behavior, and personality are individuals, each. but Curiously, each of the actions of other people also have a common denominator. Eventually it has a similar desire to form a similar attitude. Based on these facts, with interest from the position of consumers and businesses in the market in Present or the near future, the collective actions of consumers, in oth
2-2. Counter that consumer can communicate with company
Media before internet is one-sided. Consumer just accepts information from Television or newspaper. So advertisement and promotion with mass-media was absolute. But situation is changed because of internet that consumer can search information. Consumer can say their opinion actively to company - thanks to internet. Moreover, SNS with intern
For example,
"When you are seat in front of TV“
"When you are going to bed now"
when consumers watch this Tucson ix advertisement,
they pay attention to that ad’s background music.
That song is britney spears's hit song, "If you seek amy".
when they listened that song,
Consumers are likely to recall Tucson ix.
'Behavioral perspective'
perspective
1)-1. The basic approach: material flow cycle
Material balance approach puts emphasis on the concept of material flow cycle. In general perspective it provides a fundamental explanation about the reason why these situations occur and cause the problems. Resources taken from the nature are consumed in human’s activity and particularly an economy system, but these are remained in t
Ws & H
Where?- 청량리 롯데백화점 캐주얼의류 매장
When?- 토요일 12-5pm
Who?- 조사대상 브랜드 매장 이용 고객과 점원
How?- 쇼핑 패턴 관찰 및 간단한 인터뷰
(중략)
Grouping
MLB / TATE- 소규모 및 중간 정도의 매장 크기- 점원이 적극적으로 고객에게 관심을 보이
며 추천 및 제안을 해 줌
Uniq