purchasing power than employed workers and therefore are not attractive targets for fashion portal industries.
[Figure 2] Percentage of Internet Usage of Different Jobs
Note: 2008인터넷이용현황보고서 (한국인터넷진흥원)
Through its segmentation research, WizWid had found out that females enjoy shopping on the internet more than male consumers and respectively 20’s have the
powerful suppliers.
3. Consumer Power
The buyers of the iPhone are somewhat more powerful, however. Broadly speaking, the consumers as a group can be regarded as the principle purchasers of the iPhone, a claim that gains more credence given the fact that no large resellers will be selling the phone. And consumers tend to be susceptible to price sensitivity and alternative choices. Given the
Zio Zia has been grown up a valuable brand in men’s character-formal-suits market. Moreover, it launched ‘AndZ homme’ as a kind of brand-extension strategies, and it opened a multi-shop ‘The Z’ that is consist of ‘Zio Zia, ‘AndZ homme’, ‘AndZ jean’, ‘BOTTLE jean’, ‘AndZ by JUNG YOON KI’, ‘AndZ JINA’, ‘David Mayer’, etc. for meeting consumer’s needs.
Competitor Analysis
cooperate with interrelated enterprises
distinction through alphabet card
success of advertisement
lower position than bank credit cards
burden from various card system
- delicated service like expensive commission
2. Hyundai Card S →Young Women who love Shopping
The purchasing power of aged
20s women is largely increasing.
Women consumers show t
purchase an ice-cream because of increasing economical status caused by participation of women in public affairs. Also, change of an eating habit and purchasing of young people power are parts of the environment.
Second, economically, consumers tend to choose premium ice-cream which has high quality and good according to increasing of their income. And, the domestic ice-cream market has been e