satisfaction of consumers, we had a survey method.
Finally, through these study process, we would offer the way Hite beer could retake top of beer market again.
Ⅲ. Basic Framework
This study consists of total 4 chapters and the main contents of each chapter goes as follows:
Chapter one is introduction, suggesting background of study which shows problems of Hite beer.
Chapter t
of automobile. In automobile field, the premium that consumers feel is 'high-valued, first-class'. The automobile marketers try to make a premium image in consumers' mind because of incredible improvement of quality and the standard of consumers' satisfaction. The following table shows how much the cars which have premium image - such as BMW, Benz, Lexus and Audi - has been increasing in Korea.
Pusan National University
Seomyeon ,Busan
Consumers are feeling like
this restaurant, because
here the employees are
friendly to their customers
and provide high quality
services. This could mean
increased both the image
and advertising effectiveness.
consumers receive satisfaction.
Although it is expensive, it never go out of style. This is the best advantage.
4. Consumption Class
1) The high class consumer sentiment about Louis Vuitton
The high classes think that they need a brand-name product to keep their reputation. As well, they said that they have a right to buy it cause they got a economical and social position by trying hard.
consumers must feel that the choice they make is relevant in bringing wellness and satisfaction in their lives.
• Employees can be trained to offer tea menus by explaining its benefit to consumers who are not sure and hesitate which product to order. By kindly offering a certain tea menu with certain benefits, some consumers may choose tea products because most consumers tend to believe t