largest gold market in South Korea jungno-3ga for observation (see figure1 in appendices). The interviews were conducted with a focus on demand of gold between 9 April and 29 April 2012. Our group also made observation at amount of big jewelry shop in Jongno-3ga to gather the information about the floating population, customer type, product for sales, and market price of gold in 9 April 2012.
Consumption based on a plan and search
These customers show a propensity to consume that is based on a plan and search. They tend to consider product’s quality more important than the brand name. Also, as customers’ preference on brand becomes more diverse, making products’ image positive and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer q
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m