of flat TV, mobile tools, air-conditioner, washing machine, refrigerator. LG electronic made a long term contract as a global and technical partner of Formula 1TM which is international sport.
And they got the absolute status and marketing rights as a public partner related with consumption electronic products, mobile tools and data processor.
2. What is CSR?
Corporate social responsibil
of health.
Age(Years Old) Attributes Considerations & Desires
Infant 2 to 3 • Guardian needed • Unsuitable
3 to 6 • Just for an hour
• Need plenty of rest before / after trekking
Child 7 to 9 •Curious and Inquisitive • Want various programs
• Suitable for a 1 day course
• Need water every 15~30 minutes
9 to 12 • Able to do sports
of people aged between 20-30 including
college students
-Family units
Marketing Strategies
-All-in-one structure
ofconsumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
Schools: Affiliations through
1)Event Sponsors
of Pepsi-Cola from his drugstore to a rented warehouse.
- Product lines
Coke: : With a portfolio of more than 3,000 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, our variety spans the globe.
Pepsi: Pepsi has strong Original Cola p
1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in