Analysis
The market was segmented according to consumer preference of the product. It was divided into three segments like shown in the diagram and Dongwon selected the unfavorable and indifferent group as their target for this advertisement target.
STP Analysis (continued)
The diagram below shows the positioning Dongwon wanted to achieve through this advertisement campaign. The
Product Analysis
ALL IN ONE Style, ALL IN ONE Concept PC
공간의 활용 초 슬림 공간 절약형 디자인
공간의 창조 공간을 위한 LLUON [ALL IN ONE]
인테리어 PC
- 기존의 가전, 가구와 조화를 이루는 디자인 - 집안의 Interior Concept을 주도할 수 있는 디자인
편리한 이동
본체와 모니터를 한번에 옮길 수 있고,
1. Introduction of the project
1) Purpose of project
Through the project, we want to build extensive knowledge about cruise industry and accounting analysis (common size analysis, comparative analysis, and ratio analysis). We believe that the project makes us accounting experts.
Cruise Industry has grown and continues to grow enormously in scale. It is frequently regarded as a small but sig
Continuing Operations
Total Other Income/Expenses Net 155,000 326,000 620,000
Earnings Before Interest And Taxes 18,540,000 12,066,000 6,895,000
Interest Expense - - -
Income Before Tax 18,540,000 12,066,000 6,895,000
Income Tax Expense 4,527,000 3,831,000 2,061,000
Net Income 14,013,000 8,235,000 4,834,000
Preferred Stock And Other Adjustments
“Do you know Hyundai Car’s CSR?” and “If you know that, the campaign is what?” The result is that: only 18% people know the Hyundai Car’s CSR (Graph 2), and they know only ‘gift car campaign’ or ‘bus concert’ implemented as TV commercial.
These results showed temporary advertising, Hyundai Car current do, is difficult to build continuous image and relationship with public.