low in quality. To break this idea, UNIQLO rebased about 50 standards of checking the quality. If even few of them are not satisfied, they are managing to correct them right away. Also, UNIQLO is carrying out ‘master craftsman project’, by sending team of very experienced counselors to china. These technical experts thoroughly manage quality of products. And they initiate Chinese workers so t
strength in emerging market like China. For example, Nokia priced its lowest-end phone at just $45, however customers do not even recognize it as a low-price mobile phone manufacturer. Instead, most customers view it as a firm which produces advanced phones.
Nokia also tries to keep a good brand image in developed country so that it sells high price, high-end product in that market. Its strongh
3D printing
3D printing or additive manufacturing (AM) refers to any of the various processes for printing a three-dimensional object. Primarily additive processes are used, in which successive layers of material are laid down under computer control. These objects can be of almost any shape or geometry, and are produced from a 3D model or other electronic data source.
Basic principles
If the
Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
preference of low degree alcohol.
- appealing as a light drinking.
2) Persuading image of well-being and expensive alcohol.
- Making difference on packaging.
3) Various consumers’ taste.
- Developing products according to age, class. 1) Too many brands.
- Overheating of market competition.
2) Weak management of manufacturing business.
- Poor inspection system.