2. Scene Analysis
(1) Convenience store Scene
1) Explanation of the scene
Whenever Jae Hee goes to the convenience store, employee always asks questions like ¡°Do you have a discount card?¡± and ¡°Do you have a point card?¡± Jae Hee is always asked questions by employee repeatedly. Jae Hee seems that he doesn’t have any discount card or point card. But, she is always asking th
convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you will be a dandy guy.
- Customization: provide customized solution for each customer
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편의점(Convenience Store ; CVS)
소비자에 대한 편의성을 세일즈 포인트로 삼고 Road Side나
주택가에 입지하여 식료품을 중심으로 다품종 소량 판매
밝고 깨끗한 이미지와 친근한 접객태도로 장시간 영업하는 소규모 점포
도입된 지 20년
1996년 유통시장 전면개방
재래시장,
편의점의 개념 및 정의
편의점 (convenience store : CVS)
고객에게 편의를 제공하는 공간, 모든 업종의 상품을 편의성이라는 이름 아래서 통합 판매하는 유통업태
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편의점의 MD 란?
Retail MD (merchandiser)
상품 기획 및 개발로부터 시장 도입에 이르기까지 일련의 마케팅 활동을 수행하는
1. There is nothing new about man’s need to preserve food for storage or convenience of preparation. Sun-drying, salting, pickling and smoking are methods which have been used for centuries and are still being used today. Recent advances in technology have made it possible to preserve food by decreasing the risk of microbiological spoilage with less loss of taste, texture and nutritive value.