브랜드 이미지를 찾기 위한 CASE STUDY : OLD한 이미지를 가진 기업들이 Young 타겟 확보를 위해서 한 활동
SK텔레콤 TTL
1999년 이동통신업계 경쟁 과열
SK 텔레콤은 자신들의 노쇠한 이미지를 탈피하고 이동전화 시장의 핵심마켓인 20대를 효율적으로 공략하기 위해 20대 대상의 서브 브랜드 ‘TTL’ 런칭,
Discovered" by the poet Henry Vaughan (Olor Iscanus)
Used "Orinda" as a pen-name
Wrote poetry principally to Mary Aubrey, her "Rosania“
After Mary's marriage Katharine's chief poetic "correspondent" became Anne Owen, or "Lucasia"
Poems by the Incomparable Mrs. K.P. (1664), which was withdrawn a few days after publication
Cotterell's "authorized" edition of the Poems appeared in
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conventional book stores as a graphic novel (this despite the fact that he has been critical of the term "graphic novel"). His most famous work also coincides temporally with the so-called Generation X movement, and the post-adolescent aimlessness identified with that movement has remained one of his signature themes. He has led the way for younger comic artists like Adrian Tomine and Craig Thomp
INTRODUCTION
NHN is attempting to develop global distribution and a product line that will meet global demand. Thus, we must analyze which market would be good for entry, out of the worldwide market, and what kind of game should be developed for meeting demand, and how to effectively use promotional strategy to boost and maximize recognition. This proposal consists of an analysis of a survey