Introduction
Person's character, behavior, and personality are individuals, each. but Curiously, each of the actions of other people also have a common denominator. Eventually it has a similar desire to form a similar attitude. Based on these facts, with interest from the position of consumers and businesses in the market in Present or the near future, the collective actions of consumers, in oth
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
Dream Society means
not only just market needs are exceeding
the physical wealth but also
a society changed into emotional things
such as culture, value, thoughts, and beliefs.
It is a society not competing by function
but distinct products by design, brand, and even a story.
The trend is already progressing in the beginningof the 21st century and Nike and Coke are representative co
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
1. What is Convergence?
Digital convergence is mainly driven by the TIME industries (Telecommunication, IT/Internet, Media and Entertainment) and provides new, innovative solutions to consumers and business users. Based on digital technologies and digitized content it encompasses converged devices (such as smartphones, laptops, internet enabled entertainment devices and set top boxes), converged