Part 1. Chicano American
The past : U.S. citizen of Mexican descent
José Limón : the first documented use of the term to 1911
The present : a wide range of meanings
Chicano Civil Rights Movement in 1960s
Deal with various issues
ex) farm workers' rights, education, voting and political rights
Socially, the Chicano Movement addressed negative ethnic stereotypes
4. Threat
- Rising numbers of competitors
Many other competitors are imitating the design of Toms shoes. Therefore Toms shoes have to complete their products through research and development. After that, they promote create value and try to understand consumer’s lifecycle and needs.
- Management cost for donation
There are lots of costs for donation such as delivery, employment, manager wag
Provide a great working environment and treat each other with dignity and respect
Embrace diversity as an essential component in the way we do business
Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee
Develop enthusiastically satisfied customers all of the time
Contribute positively to our communities and ou
오순절적 역사 기술----오순절 운동의 특징과 역사기술이 필요하다
오순절 운동은 성결운동이었다.
고전적 오순절 운동은 교단에서 추출 방언
네오 오순절 운동은 교단에 있으면서 은사운동
The lamp of knowledge is love. K. R. Rehner(천주교 신부)
“지식의 등불은 사랑이다”
지식은 중립이 아니고 무가
Ⅰ. 개념정리
1.상권의 정의
◊ 상권이란 한 점포가 고객을 유인(흡인)할 수 있는 지역범위로서 상업상의 거래가 행하여 지고 있는
공간적 범위를 의미한다. < 판매권(trade area), 지지권(support area) >
◊ 상권을 보는 시각에 따라
① 판매자 측면
특정 마케팅 단위 또는 집