Make-up art cosmetics
맥(M.A.C)은 “Makeup Art Cosmetics”의 약자
전 세계 350여곳에 매장을 두고 있는 화장품 브랜드이다.
한국에서 1999년 12월에 런칭했으며, 전국 약 40개 매장을 가지고 있다
Brand History
1985년 캐나다 첫 런칭
사진 작가이자 메이크업 아티스트, 프랭크 토스칸
스튜디오 사진 작가, 프랭크
Cosmetics started selling the beauty materials and they have been growed.
- Market business department (core of business)
This Department try to produce its products in every restore. They could grow by the three differentiation strategy. First one is "brand", second "advertising and model" , last "marketing". When every company's have used english brand name, at the time this company,
advertising the concept of naturalism, they tried to increase their brand image and power and it worked successfully. They used huge money on hiring celebrity to advertise their product and tried to convince that even though it is cheap, the quality is high. As a result customers perceive The Face Shop as high quality, low price shop.
On the contrary to this, The Face Shop products are selling
Advertising Plan outline
I. Situation Analysis
① about a company
AMORE PACIFIC started their business as the name of ‘태평양 화학 공업사’. They were the first pioneer who succeed international trade by launching the brand ‘oska’. The company are making cosmetics , medicines, house hold items such as shampoo or toothpaste. Among these departments, 80% of their sales come fr
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under