image of the culture is similar with Europe.
Among whole Brazil population, population who get income of general Britain level and consumes is investigated to about 30 million people. Brazilian culture industry depends on most income.
FILM INDUSTRY
Brazil was the first to introduce the movie 1896 the French LUMIERE brothers made a documentary in Paris.
Movie became like symbol of "Mode
strategy.
It`s one of generic pricing strategies.
it uses high intial prices first entering, then reduce the price later to attract new buyers.
as priority, product`s quality and image must support its higher price and enough, and competitor should not be able to enter the market easily and undercut the high price.
for example, Johnson & Johnson used it before arrival of rival company(P&G)
countries, especially in Asian countries came more and more popular. "Korean Wave" is a phenomenon that is manufactured by the South Korean culture industry. Such as film-, TV drama- and other media industries, they not only do well economically but also improve the image of South Korean. Therefore, the government suggested aiding them for a good image of Korea through the export of Korean popula
we more focused on attracting more tourists and providing better environment for the current residents so that it enables to amplify the positive image of Amsterdam.
We would like to talk about vitalizing flea markets in Amsterdam and providing something to see for tourists. Netherlands is the hub that connects to all countries in Europe which means Amsterdam or Netherlands is frequented
image
Second priority : Spain, Italy & Belgium (“G4“)
> Maintain growth & improve
performance
Third priority: Growth markets
> Focus resources on countries with growth potential
> Aim to build the customer base
Financial Crisis in 1997
Rupiah’s Value Change : 2,450(‘97) → 17,000(’98) / $
Buy More Products, Companies & Labor with Lower Price
52 Ca