original 4Ps and Marketing strategy
Starbucks’ mission is to sell top quality and its own culture. So, what is Starbucks doing to achieve this mission? Let’s figure it out based on 4Ps. In terms of product, it offers high-quality goods. Products sold include beverages, pastries, whole coffee beans and coffee-related retail items. Also Starbucks commercializes brand image and sells it. In ter
of Chinese is IM 91.3%, Online Music 91%, Online Movie/ Video 82.9%, Search 73.4%, Online Games 68.2%, News 63.4%, Email 58.0%. (TRENDSPOTTING, 2008)3
6. Internet regulation in China
Sexually Explicit Content Filtering
A preliminary round of testing examined 795 distinct URLs containing sexually explicit images.
These URLs had been used as the basis for a portion of Benjamin Edelman’s
of the leading automobile manufacturers in the premium market segment. With a long history and positive country oforigin effect (made in Germany), Mercedes Benz positions itself as a more conservative car. While BMW and Audi are drivers’ cars, Mercedes Benz mainly designs owner cars, except for a few sports cars. Mercedes Benz has an image of being conservative, classic and is synonymous with
of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
to do all by themselves after they had been taught once.
Children can decide when they go to kindergarten!
I’m a grown man !!
Japan
In winter season, bare legs
Mom say
“you can do it! Outside is not cold at all.”
Having a discuss
between parents & children
like friends
Drawing images
for originality
Putting well-fitting clothes
Stylish
Zipper & button