Good to see you again, Purslane.
All growed up.
Hes not usually such a jackass.
Hes just upset about Lorraine. We all are.
Hes right, you know. I cant stay here.
Its pretty funny, actually.
My grandma was always talking about...
the pretty little house
Lorraine was fixing up for me...
and I guess
that was the Ernest & Julio talking.
Its fine.
- Theres no real surprises here.
- The hospital sent h
Finding Neverland Script
- Lights up!
- Beginners, please!
- Your five-minute call, sir.
- Places.
- Places. Everyone to their places.
Sh. Quiet, everyone.
Opening nights?
I love opening nights.
- How are you? Good to see you.
- Good evening, Charles.
- Sir Herbert, how are you?
- This is my wife.
- Oh, Lady Herbert.
- How do you do?
May I give you a peck?
One of Mr Barries finest?
Oh, that geniu
Segmentation
Demographic Factors
Teenagers
20's
30's
Life style
People sensitive with trend
Personality
People who want healthy life
Trend-sensitive & Financial Support
Trend Recognition
Financial Support
Purchase
Purchase
TrendyReasonable Choice
Purchase
Competitor
Uncertain
Quality
Comfort
Credence
Core Competence
Specific
Alpha Project
Outsourc
a claim that gains more credence given the fact that no large resellers will be selling the phone. And consumers tend to be susceptible to price sensitivity and alternative choices. Given the relatively high price of the iPhone, it remains to be seen whether consumers will pay a premium for Apple cachet and technological convergence when their needs are equally met by cheaper alternatives.