I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
cross-cultural differences and inconsistencies.
The first known formal definition of culture?
complex whole
which includes knowledge, belief, art, morals, law, custom,
and any other capabilities and habits acquired by man
as a member of society-Edward Tylor
The first major comparative study?
Emil Durkheim’s research on suicide and social anomy
CONCEPTUAL ISSUES IN COMPARA
comparison between N-EA and EA has been examined to confirm the hypothesis. Figure 1 is the total score of all three situations compared between N- EA and EA. Students with N-EA received 25.2 points out of 43, while those with EA got 19.5. More detailed figures are specified in appendix 7.
Figure 1. Comparison of honorific level
As seen in Figure 2, students with N-EA were more con
Culture is a system of elements comprising human behavior, the way of living and thinking, which unites people into groups by establishing their uniqueness.
Eg 2. Procter&Gamble found that its ads for Camay soap did not work in Japan because the ads featured men complimenting women on their appearance, the directness was not well received
Mistakes, concerned with efforts to translate the mess
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When verbal metaphors become more persuasive:
the interplay between goal orientation of ad
claims and metaphor
H