chicken, it is obvious that the competition among fast food brands for market share is intense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Koreannative fast food brand, now taking 43% of the market share. McDonalds, which has a global brand power, came in to Korea in 1988 and its taking 2nd place with 21% of market share.
Followed by KFC (16%), Burger Kin
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Koreanchicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Day 3: Conversation Composition using idioms
Today’s objectives
Students are expected to use idioms in real life situations.
Today’s activity
1. Checking assignment (5min.)
Each person in each group will present their homework
2. Showing movie clips containing everyday used idioms (20minutes)
* Students are expected to find out about what they already know about
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa
Brinkmanship can be an effective choice in chicken game. That is, if you rush toward the other in drunken, or pull out the handle, you can show you do not have any intention to avoid to the other. In this situation, the other person may think that he is the only person who can decide ‘to avoid’ or ‘to crush’. Thus, the other person will choose to avoid (because it is at least better than