of free media resulted from its ability to strike a cultural nerve.
"Dove Evolution Campaign" can be a very good example of brand evolution when the company use viral advertisement to clarify their brand message so that it is more understandable to consumers and/or partners.
the Dove advertising message :
It's not soap. It's a beauty bar.
Unilever downsized from 1,600 brands to 400 in 2002
of National Assembly, financial associations appoint ex-public officials of MOSF or FSC as a chairman or director and provide them with high salary. In this context, the President Park criticized that Gwanfia results from the cozy relations (between politics, government and the business), exclusive culture of public organizations, and easy-going attitude. The concept of Beopfia and Gunfia in judi
Introduction of Lam Research Corporation
Our team, OB Larger, analyzed Lam Research Corporation. Lam Research Corporation is a major supplier of wafer fabrication equipment and services to the worldwide semiconductor industry. With corporate headquarters located in Fremont, California, the Company maintains a network of facilities throughout Asia, North America, and Europe to meet the complex
1. GE Introduction
General Electric (GE) is an American multinational conglomerate. In 2011, GE ranked among the Fortune 500 as the 6th largest firm in the U.S. by gross revenue as well as the 14th most profitable. However, the company is currently listed the 3rd largest in the world among the Forbes Global 2000. General Electric was one of the original 12 companies listed on the newly formed Do
3) By 2013, Public libraries expand 900
Ministry ofCulture, Sports and Tourism spend 34.2 billion building 56 public libraries (39 of metro region, 17 of rural areas etc.) this year. If 56 public libraries build, national public libraries grow from 642 to 698 according to last December and average serving population per library decline from 77,200 to 70,900. Ministry expand national public libr