lead time short. Thus, it means information technology, communications infrastructure, distribution management, and design and product development are all important.
Strategy 4: IT strategy
Zara is using IT technology to integrate its value chain, making it possible to respond to changes flexibly so that eventually it can be harmonized with current highly competitive supply chain system.
Style
SAJO has an interesting and unique style regarding the top-down structure. So, the head of the firm tries to talk with the employees and have meals together; their relationship with the head is very close. However, regarding merged companies, there is not much interaction among companies.
SAJO group's current president Jinwoo Joo is a direct and referent (charismatic) leader. When he deci
What is Fast Fashion?
from catwalk to store in the fastest time
to capture current trends in the market.
describe clothing collections based on
the most recent fashion trends presented at Fashion Week
allow the mainstream consumer to take advantage of current clothing styles at a lower price
Marketing Driver
desire for consumption of new designs as close as possible to the point of
1. Current Market Analysis
Prospecs is a domestic sportswear company which had established in 1981. Since then, it is considered as one of national-wide brand with low price and good function. Yet, from IMF in 1997, the company had been in a deep financial depression before M&A with LS Networks on 2007. After the M&A, Prospecs was redesigned as a life style company by introducing a concept of w
current communication strategy which will be shown in the next page, it was quite evident that they don’t try to attract typical customers.
Also, the fact that Hermès is stubbornly sticking to the extremely traditional fashion style shows that they are not targeting middle money group whose behavior can fluctuate by the current fashion trend and other external factors.
3.3.2. How Her