customers’ lives by providing them low-priced and high-quality products and the basic clothing line suitable for Koreans. The final goal of the company is to position itself as a national brand and the best fast fashion brand in Korea and to launch overseas branches in China, the United States and Europe.
b. Sales and Current Marketing Position
After its launching on November 2009, SPAO open
Custom: Smoking in public transportation and inside of buildings is prohibited
Flamenco, Bullfight
4) Business Attire (Continued)
For Men
Best off in dark subdued colors
Preferably tailor-made woolen or linen suits
White cotton shirts with silk ties
Black tuxedo for formal parties
For Women
Well-cut suit with high quality fabric
Consider conservative colors
Cocktail dress for formal
I. Introduction
Every person has a desire to be beautiful and healthy. Amore pacific introduced traditional herbal cosmetic "Sulwhosoo" which pursuits this desire for beauty and health of customers and Sulwhasoo is now positioning as one of the luxury global brands.
Sulwhasoo was the first brand that using Korean Herbal medicine in cosmetics. In these days, Korean Herbal cosmetics are very popu
customer service.
3. Brand as Person
1) Personality
Coca‐Cola is joyful. “I think, Coca‐Cola is close to ‘joyful’ and Pepsi is close to ’young and fresh’. Cola is not suit to ‘brilliant’,’soft’”(from Web Zine TQB 2004. 8. 31 ‘Brand Personality’) According to Polar Bear, Santa‐Claus and recent CF, personality of Coca‐Cola is very close to
Suit brand: MAESTRO, DAKS, TOWNGENT
Casual brand: HAZZYS, MOGG, MOLINARI, TNGT
Climbing brand: LAFUMA KOREA
남성 의류 분야에서, LG 패션은 “The most first ready made clothes brand in Korea”라는 슬로건을 표방하며, 지속적인 R&D를 통한 고품질 제품을 생산해 내고 있다. 또한 캐주얼&스포츠 의류에 있어서도, LG 패션은 개개인의 취향,