customer with efficient and effective plans. In this stage, we need to think about the existence of local cable TV stations which utilizing the process of broadcasting and advertising activities. Finally we will suggest the result of survey for customers’ perception for the five home-shopping companies.
Suppliers
There are two routes for suppliers to sell their products to home-shopping c
2. Service Training
CS(Customer Satisfaction) : once a week
→ the CS educational broadcasting program, ‘Happy Tuesday!’
3. Rewards
Team reward, Individual compensation,
KB Global Language Course
√ Deposit and withdrawal
√ currency exchange
√ Financial advices
√ Asset management
√ Funds, stocks counseling
√ Empathy
-Know customers as i
∙ Star teachers
∙Specialized Brother CEOs
∙Well-diversified contents
∙Customers’ good perception
∙High quality video system
∙Cheaper than Offline
∙Allowing Repeated study
∙Shortage of expert Specificity in Textbooks
∙Face to Face Problems
∙ outflow of star teachers
3. 3D TV launching background
1. Since Movie ”Avatar” is a box office hit, 3D movie
is produced and played steadily.
People are gradually interested in 3D.
2. People’s interest turned 3D movie into 3D TV at home.
3. After world-cup in 2010,
people predict 3D TV at home
TV technique competition is turned
monitor’s thick and HD into 3D.
▶ After launched 3D TV
이제 서비스 산업은 바야흐로 Keeping Customer(고객유지)의 경쟁 시대로 접어들었다. 이미
개척할 시장이 포화상태이므로 고객을 끌어들이는 요인도 중요하지만 이보다는 기존에 확보한 고객을 얼마나 잘 유지시킬 수 있느냐가 관건이므로 고객을 서비스하는 입장에서 기업과 고객간의 서비스 갭을 파악