customers' expectations, and continually improving by providing on-going education. To assist with our mission, we will focus on the following guiding principles:
- Safety will not be compromised
- Be customer driven, both externally and internally
- Develop the attitude that conformance to customer expectations has top priority
- Understand that improvement includes everyone in all parts
attitudes와 values와 영향을 주고 받는 것으로 나타남.
Psychographic는 회사가 어떤 시장에 진입할지, 어떤 제품을 출시할지, 가격을 어 떻게 결정할지에 대한 근거는 명확히 제공하지 못함.
- Psychographic의 실망스런 성과에도 불구하고 여전히 널리 이용되고 있음
why? 대안이 없기 때문
customers a discount. So the company is behind its competitors in terms of price competitiveness.
The company’s natural values such as Community Trade and Protect Environment caused restriction on the choices of ingredients and limited various types of products. In addition to these, other various weaknesses are listed below.
Weaknesses
The effect of its products are not verified (
customers need a convenient place to stay and talk, they may overlook Cold Stone as an alternative and visit other shops that offer this type of convenience. Furthermore, in the way of promotion, it is necessary to show up more aggressive and active attitude. At the same time to maintain existing customers, Cold Stone must make an effort to attract new customers with, for example, online promotio
Customer service, such as after-sales service, is an urgent problem for most global brands doing business in Korea, where the quality of service highly affects consumers’ attitude toward a certain brand. Unfortunately, none of these global brands have a nationwide service network to compete with local brands, and such a fact significantly weakens the competitiveness of Dell.
F. Macroenvironmen