competing brands. Custom fitting had become very important as golf equipment companies expanded shaft flex options. TaylorMade, Callaway Golf, Ping Golf, and Nickent Glof all launched series of drivers that allowed golfers to install different shafts into the driver head to produce different launch characteristics.
Endorsements
Leading golf equipment companies had always struck endorsement de
C. Core Competency and Sustainable Competitive Advantage
In terms of its core competency, Hite Brewery seeks to achieve a unique ability to provide a high-quality beer. In the early 1990s, Korean customers were interested in environmental aspects in many products. So, Hite Brewery has made beer by using natural bedrock water to promote an environment-friendly image. As a result, Hite Brewery was
competencies in IT and increase sales.
IT as its Distinctive Competency
The mission statement clear Amazon’s IT act as a source of its competitive advantage, Amazon using it technology and the Internet develops utility of its service. According to the textbook, arrival of new technology often gives a company the opportunity to develop new business strategies. Amazon used the internet and t
competitors in the airline. On the other hand, Ryanair has also become a focuser because it concentrated on a narrow customer segment which include Irish and UK business people or travelers who could not afro to fly major airlines.
The main goal of the company is to provide a no-frills service with low fares designed to stimulate demand. At the time, it did not aim to offer the lowest fare on
competitions.
Industry Analysis: Trends in the Functional Footwear Market
Currently, functional footwear market is growing rapidly. Functional footwear is the shoes which make user's health higher only by wearing them. Although functional footwear is more expensive than general footwear, it attracts consumers' interest with the support from health-valuing trend such as well-being. Fo