Ⅰ. 서론
음악적으로 반응하는 유아의 선천적 능력은 환경에 의하여 계발되는데, 유아기에 감각적 경험을 많이 받을수록 음악에 대해 민감하게 반응하게 된다. 유아는 음악에 대한 상당한 능력을 갖고 태어나고 또 빨리 학습하게 된다. 이 시기에 적절하고 다양한 음악교육을 실시함으로써 음악적
customers according to income, Audi and BMW’s target customers should be anyone who is willing to pay the price to associate the cars’ image with their own image. Therefore, it is very important for Audi and BMW to forge an emotional link with consumers and to create strong brand images and positions to differentiate them from other brands. BMW positions itself as “real drivers car” with
❏ Apple Marketing Tactics
1) Just Understand Customer
- Image
Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Apple brand personality is also about simplicity and the removal of complexity from
consciousness.
It sees itself as a sneaker-making company not a sneaker-marketing company.
The foundation of its marketing is fit and performance.
Companies spend vast sums
for fortifying and defending themselves
against legal challenges by various stakeholders.
However, If they honors the emotional contract,
it lead to customer loyalty.
They don’t have to spend vast sums.
customer bases and market opportunities. In addition, the success of products such as New Passat and the success of target advertising the youth show the promise for success for the New Beetle. The friendly relations with the dealers in the market are a great opportunity for the New Beetle.
Threat
Small car market of US is already occupied over 1/3 and Japan’s car also occupies 15.4%. It