customers.
iii. Device makers
Device makers are manufacturing companies that produce hard-wares. These companies would concentrate on the technology issues such as LED, LCD, or AMOLED. Also they would focus on the design and capacity of devices.
Originally, device makers and operating-systems providers were separated. Also, most customers’ purchase decisions were made based on the hard-w
“How to enhance consumer mobile game
purchase and usage experience“
To define the consumer needs during the mobile service purchasing and usage
To map the consumer journey
To define the optimized consumer offering
To define the right channel for the consumer offerings
Mobile game users want to get more supporting information and service to make a good decision for choosing i
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
for you and only for you
4) Customized Info. Service – Gives unique and different information
to each member
.
1) Your trekker will inform you when there is a new course
2) When using a special facility(swamp, rock climbing etc.) free photo shoot
3) When renting 10% off your rental fee and an upgrade to the best kit
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W