Behavior]
(1) 소비자 스스로들에 있어 소비자 행동연구 필요
① 소비자 스스로가 자신의 욕구와 구매동기를 잘 이해함
② 기업의 마케팅 전략에 대한 성격과 효과를 이해함으로써 소비행위에 반영
③ 의사결정과정의 복잡성을 이해하고 그 과정에 대한 지식을 습득함으로써 효율적
의사결
3. Corporate philosophy - contribute to the community with hot lunch box
• Quality : keep up the both quality and quantity
• Service : serve as best as one can with customer-oriented mind
• Speed : serve customers vigorously and swiftly
• Cleanliness : keep the shop always bright and neat
• Community : serve the community
behavior rules of manufacturing industry are generally formalized. Social commerce, however, aims at sales, so it makes hard to have tasks formalized.
4) Organic structure
As mentioned before, Ticket Monster is flat and decentralized structure, not tall and centralized structure. Also, tasks are free from ready-made forms. It is said that this kind of structure is organic. Organic structure
behavior in depth. Combing these information with their existing database, G market can use this source to CRM. This procedure will explained in the following parts.
3.2 ISP& ESCROW&SSL
To ensure the security of E-commerce, G market provides some security program for transaction. This is represented by ISP, ESCROW service. Also, there is a SSL protocol that is used to protect the private info
customer-oriented one, selling product not by consignment sales but by own. Furthermore, previous decision making of SAJO was done in an intrinsic and adventurous way due to small size of company and lack of appropriate structure. However, after M&A, SAJO’s structure of decision making developed to get a more systematic decision, holding several staff meetings. Nonetheless, SAJO integrated many