itself as Oracle Systems to align itself more closely with its flagship product Oracle Database. Then, today Oracle is the gold standard for database technology and applications in enterprises throughout the world—the company is the world's leading supplier of information management software and the world's second largest independent software company.
d. Business division
Oracle corpora
SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality materials; and at the same time, it offers them at lower
d) 대체제의 위협
모바일 검색 시장의 확대
산업의 수익률이 소비자가 그 제품이나 서비스에 대해 기꺼이 지불하려는 가격에 따라 결정된다면 산업의 수익률은 대체재의 유무에 따라 굉장히 달라지게 되는데, 이동성이 있으며 더욱 용이하게 사용할 수 있는 휴대폰 정보검색 서비스가 제공되기 시작
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
1. Introduction of the organization
A. Purpose of foundation
Korea Minting and Security Printing & ID Card Operating Corporation (KOMSCO), established with full investment from the central government under special law in 1951,was founded to manufacture currency in the Republic of Korea.
B. Main function
Its major function is to manufacture the banknote, coin, national bond, various securities