2. Background of the concept of MIS
Comparing to other product, dairy products such as milk requires the highest quality of taste and freshness through all the process from the ranch to the market. Lots of people today receive milk. Each time when they drink milk they expect freshness. Therefore the company should predict the exact demand, construct sophisticated customer database, logistics &
II. Namyang
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal
2. SWOT analysis of Kim Yuna
As a model for Kim to Kim from the perspective of advertisers to conduct a SWOT analysis, the result is what would happen? What are the strengths of Kim Yuna than the sports stars have more than the value of the products tend to have. Popular communities across just as well as the influence large recession, coupled with the difficulty forgetting for a moment the
production facilities) are prepared fresh daily on the restaurant premises using high quality ingredients based on innovative and proprietary recipes. Our menus are generally updated twice each year to respond to evolving consumer dining preferences and needs, as well as food trends and nutritional awareness.
These menu updates keep our concepts relevant with consumers. Our bakery production fac
Product Innovation
에스키모 파이의 신제품 프로그램은 잘 갖추어져 있다. 가령 1987년에 도입되었던 10개의 제품들이 1991년까지도 판매가 되고 있으며, NutraSweet와 함께 만든 무설탕 frozen dairy novelty 시장의 선두주자였다.
최근 1987년에 도입된 Sugar Freedom Eskimo Pie제품들이 에스키모 파이사의 증가된 매