1. Introduction
Companies need to add more value and deliver superior services to customers. So companies try to more engage, listen, and respond to their customers to bolster customer satisfaction. Also to maintain customer relationship, considering the state of the economy of these days, marketers must develop new and innovative strategies and tactics that differentiate their companies’ pro
Target ; 그들은…
음악은 즐기는 수단이다. 내 몸에 녹아든 문화이다.
음악은 즐기는 수단이다. 복잡한 것은 싫다.
음악은 즐기는 수단이다. 즐거우면 그뿐이다.
DERF 모델
비록 제품자체에 관심이 없더라도 끌어올 수 있는 ‘꺼리’ 발굴
Target의 우수한
경험을 줄 실질적 기능
훌륭한 경험을 바
engagement
can we have a nice,
quiet wedding, please?
Not on your life!
I want the full works,
the church near my home
and then a rousing speech
from your father.
Mm.
My father?
- Mm-hmm.
- Mm-hmm.
"Id like
to congratulate my son.
When I was his age, I was
in charge of a full regiment."
He doesnt sound
anything like that.
Oh, yes, he does.
Besides, you will be
in charge of a regiment.
Quiet!
Itll
engagement in problem solving (Twitter, engaging audience Q&A)
Escapist—immersion providing a respite from real life and work (parks, games)
Esthetic—immersion in cultural experiences (art, nature)
Passive entertainment occurs when people simply absorb an experience through their senses without much participation; this occurs when viewing a performance, listening