Ⅳ Situation Analysis
1. Environmental Analysis
- Alcohol under pressure
In 2013, the WHO will report on progress of the implementation, which could lead to calls from Member States for a stricter Global Alcohol Strategy because implementation is considered to be too slow or inadequate. Likewise, it is getting much harder for alcohol industries to survive. This pressure is happening not only
competitive benefit program provides employees with the opportunity to stay fit, ensure the wellness of their families, and create a positive working environment. That is why every region provides for variable medical coverage, a performance sharing plan, fitness center memberships, time off, retirement, and more.
NIKE+ (NIKE PLUS)
‘Meet your personal trainer’
A device which measures an
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
competent in discerning the customer’s needs and preferences, and putting into strategic action. It has systematic system to breed up singers and other talents, spending years of efforts to fit in the market. When a trainee passes the audition that SM has for new faces, it takes him or her 5 to 10 years to be fully trained. Jessica, a member of Girl’s Generation, had to spend 7 years to have
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B