performance, listening to music, or reading.
Educational entertainment requires the active engagement of the person’s mind, the type of involvement that occurs with problem solving. By creating experiences that straddle the realms of education and entertainment, guests absorb the events unfolding before them while actively participating in them.
Escapist entertainment experiences involve mu
performance
Veloster is the same car as Avante
It needs that promotion strategies
- Performance and technology
“We need to use this aspect in order to
get target market’s interest toward the product”
“We can have them feel uniqueness by getting
things car since the car has whole new concept”
“If you buy a Veloster, you’ll be a fashionable and stylish person!
1.공연예술(performing arts)이란 무대 위에서 청중이나 관객을 위해 행해지는 예술행위, 즉 음악, 무용, 발레, 오페라, 연극 등을 총칭하는 말이다. 그래서 공연예술을 일명 무대 예술이라고 하기도 한다. 공연예술은 예술가가 그대상인 청중과 관객들에게 오감의 일부나 전체를 통해 심미적, 정신적 욕구를
products, but to provide not only the product itself but also the value that the company pursues. This concept will be elaborated by some examples on current communication strategy.
3.3. Hermès’ Targeting
It is a common thought that rich people will buy luxury goods regardless of their source of wealth. However, there are some facts showing that Hermès is focusing on one speci
▫ Land area : 1,904,570 ㎢ ( 9 times bigger than KOREA)
- 17,508 islands.
▫ Capital : Jakarta
▫ Population : 240 millions (4th in the World)
▫ Ethnic Groups : Javanese(45%) and other 300 groups.
▫ National language : Bahasa Indonesia
- 200 Dialects
▫ Religion : Islam(85%), Christian (11%) Other(4%)
▫ GDP : 4,000 U.S$ (2009)- 5.20% u