Consistency with Self-Concept
Our mental view of who we are
self-concept help us define who you are
owning this brand is important to their self-definition and
is personally relevant
Values
Beliefs about what is right, important, or good
Consumers motivated to attend to and process information
when they find it relevant
Goals
Outcomes that we would like to ach
person.
Due to the restrictions of the area, the ‘person’ we have considered are only students from HUFS, and we have done the survey to only seventy students. Moreover, to analyze more about a person, we have divided our survey into four parts: personal information, lifestyle, personality, and shopping behaviors. The main purpose of asking personal information related questions were to
Korean Security Protection Law is getting better -certain laws are getting revised,
Those that are applied in 2012 are as follows
1. Prohibit managers from using users’ private information
expiration time ofpersonal information
2. Activate personal information protection law
Encryption ofpersonal information
OECD Privacy Protection
ISTPA’s identity protection frame
IPC’s 10 f
information it is easily for us to reach a conclusion.
3. The information what we need are user’s personal data and how phone’s performance satisfy user. Those questions are not too broad or narrow. Because of we can get all of the information from questionnaire.
4. When we get the information from questionnaire. We can use SPSS to analyze it and finally get the answers.
Than we use Bra
of Web 2.0
There are number of sentences defining Web 2.0 and through the research we came up with the best definition. “Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more o