Ⅰ. Introduction
Ⅱ. Definition and explanation
Ⅲ. The origin of the theory of LMT
Ⅳ. The main dependent and independent factors that are being studied in this theory and their relationships
Ⅴ. Empirical article in the information system literature that uses the theory
Ⅵ. Conclusion
Citation
1. Definition and Explanation
Such market will gradually deteriorate
and it might even wholly disappear
•Example : INSURANCE market
Potential Customers
Better idea and knowledge
Insurance Company
2. Origin
•The “lemon” problem was initially posed
by Nobel Prize winner ‘Akerlof’ in his seminal article of 1970
R
1. Origin
18c
Atlantic traders : Traders who importing commodities
that European, and particularly English, manufacturers
required, and exporting their finished products.
Cannot depend on legal system>Made extra-legal institution
>Cooperation is the most crucial value
19c
Lending legally is very hard
>Earn some profit from advancing funding
>Become well-known about the counte
The Definition and Origin
The word FUSION originates from the Latin word ‘fuse’, which means ‘to mix’. The word was first used when Caucasian jazz musicians blended jazz with rock and pop along with many other parts and elements of music to make ‘fusion music’ in the 70’s. So this word, ‘fusion’, was used to introduce a new style of food that mixed ingredients and methods use
dependency on coffee products
∙ US based company,
focusing on the US domestic market
Opportunities
∙ Reduce the size of Instant coffee market
∙ Cooperation with other brands
(e.g. MS, HP, Pepsi, etc.)
∙ Technological advances Threats
∙ Increased competition from coffee shops
∙ Consumer trends toward more healthy ways and away from caffeine
∙ Raw