cards because of point mileage. There’s a statistical test, too. This table is about an analysis of variance. The hypothesis is “A degree of satisfying about mileage service affects making use of credit cards.” In this test, significant probability of ‘degree of satisfying’ is 0.000. Under the significant level is 95%, this hypothesis is true. And a coefficient ofdetermination is 0.138
using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as mentioned.
• Provide an attractive membership card merit.
RELATED AFFILIATION
Coffee Bean & Tea Leaf should affiliate with companies related to their brand, where consumers feel that there is a strong connection
of the new menu to consumers. In addition, seasonal tumblers are released. Also, in the late of year, Starbucks offer ‘Starbucks Diary’ through sticker event.
Pascucci: Pascucci is offering reserving service and discount through partnership with many credit card companies.
Caffe Bene: The most famous Caffe Bene’s marketing strategy is an advertisement that appears in very famous entertai
benefits are offered based on consumers’ need
The advent of culture marketing
Participated in Jarasum International Jazz Festival as an official supporter in 2009 and 2010
Offered a discounted admission fee for Lotte card holders
Invited 16,000 Lotte card holders to Lotte World during World cup period
Conducted concerts and showed soccer game with free admission of Lotte World
of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether consumers are rationally thinking or emotionally appealed as well as the level of involvement. The process in considering the purchase of credit card products and services is based on high-involved rational thinkin