of the place is determined by the interior style. By equipping soft, fluffy chairs instead of plastic chairs, decorating floors and walls by wooden materials, cozy and comfortable atmostphere. In this atmosphere, customers are more willing to stay in this place and captivated by unique style restaurant other than common fast food restaurant. This willingness to stay longer in this place is expect
of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distributor
Investment of Korean movies
Expansion of CGV
Penetration into Home Ent.
Penetration into the CATV Penetration into the Art performance
Future property of Value creation
Movies are kinds of services
Movies’ value determines
when viewers watch ones
Elasticity of high demand
A Characte
of tampering could be determined.
2.Stop production of Tylenol capsules and halt advertising
3.Establish liason with Chicago police, the FBI, and the Food and Drug Administration
4.Recall all Tylenol capsules
5.Design and produce tamper-resistant packaging
6.Return Tylenol to the market
Johnson & Johnson의 commuication components
1. 공중: 소비자, 약사, 의사, 보건협
of factors such as market conditions, companies’ strategies, and consumer sophistications, cultural approaches can become a lopsided interpretation of the matter. Therefore, to have a balanced and overall view of a company’s condition, we believed that the Diamond model is the right fit. Porter (1990) brings together firm-specific linkages between the determinants and his model is useful and
1. Analyze the success of Toyoda and Honda. What strategies explain their success?
Toyoda 성공 분석
1) Toyoda 만의 우위 전략
(1) 제품전략
- JIT(Just-in-Time)와 costumer pull의 생산방식
LEXUS의 가격이 타 경쟁업체에 비해 저렴한 것은 생산비의 절감을 들 수 있다. 도요타의 생산방식은 TPS(Toyota Production System)로 Toyota의 세계