public. Nike invested heavily in TV advertising particularly. Nike linked their image with Jordon in a lot of ads in the past. At that time Michael Jordan was a superstar for many people. Thus, Nike’s TV ads focused on Jordan in a basketball. But when Jordan retired from the NBA and his appearance in ads could not see anymore, Nike had to seek a new alternative which is recruitment of sports st
use of its resources and capabilities. As a result, Amazon improves its distinctive competencies in IT and increase sales.
IT as its Distinctive Competency
The mission statement clear Amazon’s IT act as a source of its competitive advantage, Amazon using it technology and the Internet develops utility of its service. According to the textbook, arrival of new technology often gives a compan
for particular objectives as specified by the donor and agreed to by the recipient. (특정한 목적에 사용됨)
Second are so called block grants which provide assistance for fairly broadly defined functions (e.g., community development, social services) and leave the recipient more discretion in determining the precise use of the funds. Many current block grants in the U.S. were formed thru
and 80% of them did so as a form of leisure. This indicates that bicycles are public-friendly, and can be an alternate transportation with great potentials as day life transportation.
3) The reason why riding bicycle more should be promoted
➀ Cities which lost vitality due to automobiles can be refreshed
➁ Solve social problems stemming from car accidents and isolation
mission of Developing Korean Sport Industry by Combining this technology with sports is , if we use the already advanced Koreans Internet and Microchip technology right, it is possible to develop Koreans Sport Industry. However, the amount and data is not enough to yet use ubiquitous equipments. Convincing of marketing plan is poor because there are not enough solid objective data to collect. .