Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies ofscale. Accordi
exhibition and made the record for the largest participants.
5. Threats from China
1) Government Supports Chinese company and Regulates foreign company
To let Chinese medical device manufacturers grow, government has supported them through some policy and investment, on the other hand, some regulations on foreign companies.
Government has supported as a part of large-scale health care r
development of nano, bio and IT technology. However, fortunately IT technology area already shows high achievement level and nano-bio technology areas also have much potential. Therefore, it maybe doesn't take that much money we might first think. In addition, our product aimed for all the people around the world, so we can expected to have 'economy ofscale'. Whatever how big the money we put fo
ofscale
(글로벌 규모의 경제)
GLOBAL SPECIFIC
Cultural particularism (문화적 자기중심주의)
Regionalism, nationalism, language differences
지역주의, 국가주의, 언어 장벽 Standards (표준)
Different EDI, e-mail, telecommunication standards
전자 문서 교환(EDI), 전자 우편, 통신 표준
Social expectations (사회적 기대)
Brand-name expectation
alliances create value
⦁ Improving Current Operations
- Exploiting economies ofscale
- Learning from partners
- Risk and cost sharing
⦁ Gretchen Jahn & Justin Neway are cofounders.
- Gretchen Jahn : cofounder and
executive vice president of Corporate
Development of Aegis Analytical
Corporation
- Justin Neway : cofounder of company