patents, and is exploiting it directly, and through licensing and joint ventures.
My assessment
I think Toyota understands very well balance between product differentiation and cost leadership. First, it noticed the desire for personal mobility and the impact on finite resources. Therefore, it has been able to make its product development to make it efficiently and through this effort it has
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
3. Patent Analysis
3.1 Data
Patent retrieve used KIPRIS(Korea Intellectual Property Right Information Service / Http://www.kipris.or.kr) under the Korean Industrial Property Office. Because KIPRIS constructs internal and external intellectual property right all connection information that the Korean Industrial Property Office possesses by DB this where individual, patent attorney, heavy h
differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- C
liver fresh fruits, vegetables and fish to Shanghai because of the bad condition of distribution network. => keep many customers as patron.
Each piece-centered sales: Because of the shopping patterns of Chinese who walk or ride bicycles, purchasing amount is so small.
Providing working environment differentiated by Chinese company.
- Adopting an advanced training program t